Best Email Marketing Services for Small Business in 2019

Email marketing campaign success heavily depends upon the email marketing service you choose. So it’s very important to step to select and utilize the best email marketing service.We have listed some of the best email marketing services for small businesses in this article.

Why it’s important to choose the best email marketing service?

One of the main reason is that it’s not only cost effective but also email marketing gives the best return of investment percentage. The first and most important reason for choosing the good email marketing software is that it’s responsible for delivering your emails to the subscribers. If it’s not healthy than it would not only hurt your marketing campaign but also result in the loss of your money.

Good Email Marketing Tool Characteristics

It should make it possible and easy for you to create highly engaging email newsletters with less effort
It should have simple and easy to use interface
It can be used to send bulk emails
It can send targeted and personalized emails
It should make it easy for you to manage your contacts and also track the performance of your email marketing campaigns.
Finally and most importantly the emails you send through this software should not end up in users spam folder.

Now you know the important characteristics of a good email marketing service. We have listed below some of the best email marketing services you can use.

1. Drip

Drip is a great email marketing platform for small business in eCommerce, bloggers and digital marketers. They offer a number of tools for you to generate personalized and automated marketing emails.

You can easily install and use it on any popular website builder like WordPress and woCommerce. The thing which makes’s this tool stand out is it’s easy to use visual workflow builder and very intelligent marketing automation tools. These features help you reach your targeted customers resulting in more leads.

Drip support options include live chat support, free guides, webinars, and great documentation. What we like about drip is its feature to send bulk emails to not only connect with customers but also interacting with each customer indivisibly as well.

We recommend Drip for eCommerce websites and small business owners who want more advanced features. Drip offers you to create a free account which you can use for free up to 100 subscribers. After your 100 subscribers are completed you need to upgrade your plan. Drip plane starts from $49/month.

2. Mailjet

Mailjet is best known for its best price along with its email service. Mailjet’s email marketing platform allows you to send email newsletters, email automation, SMTP emails, and SMS also.
They have the best drag and drop email marketing builder which more focus on the marketer. They have a wide range of newsletter templates which you can use to create beautiful newsletters instantly. The great thing about this email marketing service is that it has a real-time collaboration feature which can be used by marketing teams.

Mailjet email deliverability is awesome which can be observed by their real-time email performance dashboard. Mailjet offers the best free email marketing plan as they allow you to send 6000 emails/month to unlimited contacts. SMTP transactional bulk email marketing services are also included in their free plan.

Mailjet basic paid plan starting at $9.65 per month which allows you to send 30,000 emails per month to unlimited contacts. The automation, a/b testing, and segmentation features can be enabled by upgrading your plan to premium which costs $20.95 per month.

Transactional SMS marketing platform makes you unable to send an SMS message in more than 50 countries. You can purchase it as an addon with the additional cost along with any of your existing plan.

3. SendinBlue

SendinBlue is a great SMS and email marketing software for small businesses. They are a new and fast-growing email marketing platform. It’s super easy to use platform with great tools which makes you enable to create beautiful and engaging newsletters. They have simple and easy to use drag and drop tools perfect for beginners in email marketing.

SendinBlue has automation tools for beginners which allow you to send transactional emails, create workflows and segments users.

Send offers free email marketing plan that allows you to send 300 emails a day. But the free email marketing plan will have its branding. SendinBlue paid plan starts fro, $25/month. Their premium plan includes more advanced features like landing page builder, live chat, CRM, Facebook ads integration.

4.ConvertKit

ConvertKit is very easy to use and incredibly powerful email marketing software for professional bloggers and marketers. ConvertKit has an auto-responder tool which can send drip emails easily. You can easily segment your subscribers into interested and the ones who already purchased your product. This helps you to do targeted email marketing, resulting in more conversions.

ConvertKit has great email support along with great learning documentation. ConvertKit has a 14-day free trial plan and after that their basic plan starts from $29/month. The premium plan has a 30-day refund policy.

5. Constant Contact

Constant Contact is on number five on our best email marketing services list. It’s one of the great and fast-growing email marketing services. It’s very easy to use and friendly for beginners. It makes it easy for you to create newsletters with ready template instantly, manage an email list, marketing calendars and more.

This email marketing platform offers real-time tracking and reporting, social media sharing tools, list segments, free image library, and a powerful eCommerce integration for Shopify stores.
They have a wide range of powerful tools like email automation, online donations, surveys and polls, A/B testing which enables you to send targeted emails.

Constant Contact offers live chat, phone call, email and community support along with a wide range of learning resources.

Constant Contact offers a 60-day free trial plan and their basic paid plan starts from $20/month.